Abstract
This study is a semio-linguistic analysis of selected Ammasco advertisements on Arewas24. It aims at explicating denotative and connotative meanings of the selected advertisements. Using Barthe’s theory of Semiology (1968), the research analyses four advertisements via descriptive qualitative method. The study reveals that apart from the lexical items displayed on the selected adverts, there are semiotic or multimodal modes such as; colours, images and special inscriptions which convey message or meaning to customers and readers in order to persuade them to patronise the advertised products. It is found that semiotic modes can equally communicate meaning like the verbal and written aspects of language posit.